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AI agents that work in Facebook & Instagram

2 roles in the catalogue already know Facebook & Instagram: they read and reply to Messenger and Instagram direct messages, drafting responses for your approval. Your org admin turns Facebook & Instagram on in Admin → Tools; you connect your account after hiring, and the agent only touches what you authorise.

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What your agents can do with Facebook & Instagram

  • Read Messenger and Instagram direct messages
  • Draft replies for your approval
  • Send replies and outbound messages once you approve
  • Follow conversation threads
  • Look up who’s messaging you

Ways teams put it to work

  • A Social Support agent triages Messenger and Instagram DMs and drafts replies you approve.
  • A community agent answers common questions across both inboxes.
  • A sales agent follows up with people who message your page.

Agents that use Facebook & Instagram

Teams that include them

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